Attack on Titan Producer Slams Netflix for Not Promoting His New Anime: 'It's Still Buried Deep'
Many titles released on Netflix do not get the attention they deserve – all because the platform promotes more mainstream projects, leaving anime behind.
Today, April 10, the anime Moonrise will be released on Netflix – a new project of Wit Studio, the creators of the first seasons of Attack on Titan and Vinland Saga.
The series will tell about Jacob, who joins the army of Earth to take revenge on the inhabitants of the Moon for the death of his parents. The planet has long been ruled by AI, which exiled all criminals and disobedient people to the moon – and now they want independence.
Doesn't the synopsis sound captivating? Yes, it does. Why have you never heard about this new title before? Well, because Netflix doesn't really care about promoting their anime content.
Moonrise Producer Calls Out Lack of Promotion by Netflix
While Netflix has a strong anime library, fans may need to actively search for titles rather than rely on front-page promotions or other marketing devices to get acquainted with new anime releases on the platform.
The same thing happened to Moonrise, a project handled by one of the most famous Japanese studios responsible for those modern titles that have already become cult classics.
Ryoma Kawamura, one of the producers of the series, recently wrote a desperate post on his X account:
“Please, I'm begging you – promote it properly! I can't do this alone! Seriously, I'm asking you!! It's still completely buried. Red 'N' company!! It's time to show your power to the world!”
Most Fans Didn't Even Know Moonrise Was Coming Out
And this is not an exaggeration – fans find out that such a project is coming out by accident. Reddit user lasagnaiswhat wrote:
“I literally found out TODAY that this was a thing releasing very soon only because I was curious about what WIT was even doing these days.”
Netflix has only released two promotional videos for the anime, which is clearly not enough to interest the majority of viewers.
Anime Remains a Low Priority for Netflix, Leaving Many Projects Unnoticed
Hard as it may be to admit, anime has grown in popularity around the world, but it remains a niche compared to mainstream Hollywood productions.
Netflix prioritizes content with broader appeal because it attracts a larger audience. Anime fans are passionate, but their numbers may not justify the same level of marketing investment.
And the ones that suffer the most from this approach are original projects like Moonrise – if a new series doesn't have an original source with a loyal fan base, and the project isn't being promoted by the platform, then the chances of it drowning in Netflix's vast library increase dramatically.
But at least now you know about Moonrise – the title will get 18 episodes, so tune in.
