Beating Poor Things, Disney's Biggest Hit Breaks Records With 16M Hours Viewed

Summary:

• A new film version of Taylor Swift’s Eras Tour with additional songs just broke a record of 16 million views over the weekend having debuted just a week ago.
• By this, Swift is breaking her own record by surpassing her other project, folklore: the long pond studio sessions, which was released on Disney+ in 2020.
• Disney+ definitely joined Taylor Swift’s huge fandom as the streamer prepared a Swift-themed home page on the film release day.

It’s Taylor Swift’s world and we all just live in it — the American singer, who in recent years captured everyone’s attention across the globe, is currently breaking her own record.

A new film version of her current Eras world tour debuted on Disney+ less than a week ago, but already managed to bring more than 16 million viewers to the screen thus becoming the most-watched music film in the platform’s history. And for this it needed just one weekend.

Eras Tour film was first released last October, but now there’s a new (Taylor’s) version that comes with five additional fan-favorite songs in it — cardigan, which is included in the main setlist, and four acoustical surprise songs like Maroon, Death by a Thousand Cuts, You Are In Love and I Can See You. The new addition brings half an hour more to the previous film version that runs for 3 hours.

When it comes to Taylor Swift, it’s already not surprising to hear about yet another broken record — Taylor Swift | The Eras Tour became a huge box office hit back in October with more than $250 million uniting all fans around the world In the cinemas.

After landing on Disney+ the film managed to beat other successful music movies from Billie Eilish, Elton John and even Swift herself who previously had released folklore: the long pond studio sessions on Disney+ back in 2020. Besides, it surpassed the Oscars darling, Emma Stone’s Poor Things, as well as several animated classics like Moana, Encanto, Elemental, and Inside Out.

To celebrate Taylor Swift | The Eras Tour coming to the platform, Disney+ made a truly touching tribute to Taylor Swift’s long-lasting music career. On the release day, March 14, its home page turned into Swift’s fan-themed platform — with special collections titled Fearless, Speak Now, Red, Reputation and other names that are taken directly from Taylor Swift’s album titles.

Meanwhile, it’s not a breakpoint for the famous singer — her next album, The Tortured Poets Department, is coming to all music platforms on April 19.