'The Witcher' Season 4 Already Has a Huge Problem – And It's Not Liam Hemsworth
Season 4 of The Witcher is set to release in 2025, but have you seen any promo materials for it? We haven't either. Here's what could happen to the upcoming season if Netflix doesn't run a proper ad campaign.
Fans of The Witcher are eagerly awaiting the fourth season premiere, scheduled for 2025. However, as filming nears completion, more and more questions arise.
The main question is, why isn't Netflix promoting the show? Replacing Henry Cavill with Liam Hemsworth as Geralt seems to be a perfect reason to launch a large-scale marketing campaign.
However, the streaming is maintaining a deathly silence, which is starting to worry viewers.
Fans Are Disappointed by the Lack of Promotion for 'The Witcher' Season 4
Filming for the fourth season began in April 2024. However, during this time, Netflix has not shared any official footage, or teasers. Previous seasons were promoted long before their release, with the release of trailers, posters, and interviews with actors.
Plus: Fans have noticed that Netflix's marketing campaigns have generally become less ambitious in recent years, dooming many quality shows to failure and subsequent cancellation. Redditor Slow-Parsley-558 wrote:
“It's definitely annoying but Netflix's promo seems to be getting worse and worse overall, TUDUM was a huge disappointment from every angle, even the shows and films that got announced received close to zero new content.”
Netflix Might Be Trying to Avoid Backlash Due to Replacement of the Main Actor
It's strange that the studio isn't taking advantage of the change in the lead role. Liam Hemsworth is a fairly well-known actor, and Netflix could have capitalized on that by gradually introducing viewers to his portrayal of Geralt.
Instead, there's a complete lack of information, which only increases viewers' skepticism.
Perhaps Netflix doesn't want to generate more negative feedback after replacing Henry Cavill with Liam Hemsworth as Geralt. This kind of situation is rare for TV series, so viewers were initially shocked by the news.
Yes, but: While most fans still see Cavill as the perfect Geralt, many have come to accept the change. Gradually introducing the audience to the new lead actor seems to be a winning strategy.
Without a Proper Ad Campaign, 'The Witcher' Season 4 Might Face Massive Failure
The Witcher was already losing viewers after the third season, and the two-year gap between Seasons 3 and 4 caused even more viewers to turn away from the show – the lack of promotion only makes things worse.
The big picture: If Netflix does not launch a proper ad campaign, the fourth season risks failing despite the efforts of the new Geralt.
Fans hope that the situation will change and that Netflix will finally reveal what it has been working on for the past year. Otherwise, The Witcher may suffer the same fate as many other Netflix projects and quietly disappear without a proper farewell.
