Top 3 Awesome Trailers That Piqued Interest in Awful Movies
Sometimes even a great advertising campaign can't save a movie from failure.
Trailers are the most important tool in the film industry, designed to grab your attention and get you into the theater to see the movie. And it's not uncommon that the promotional videos mislead you into thinking the film is going to be great — while in reality, it's just disappointing.
We've picked three examples where the trailers exceeded all expectations, but the movies turned out to be awful.
3. Lady in the Water (2006)
This list could not go without M. Night Shyamalan, who never managed to make a significant development in Hollywood after The Sixth Sense (1999).
Lady in the Water is about an apartment complex caretaker, Cleveland Heep, who one night discovers a mysterious young woman named Story lurking in the swimming pool. Cleveland finds out that Story is the heroine of a fairy tale, hunted by evil creatures who prevent her from returning to her world.
The film's trailer promised a creepy, mysterious narrative and stunning visual effects, but the movie itself didn't live up to the expectations. The plot was confusing, the characters lacked depth, and the overall execution was very flat.
2. Valerian and the City of a Thousand Planets (2017)
People expected Luc Besson to deliver a mind-blowing sci-fi adventure with his 2017 movie, but their hopes were shattered as soon as the film hit the screens.
Set in the year 2700, the movie revolves around Valerian and Laureline, two space agents who get involved in a suspicious case and become unwitting participants in an intergalactic conspiracy.
The trailer gave fans hope that Besson could once again create an exciting galactic journey like The Fifth Element (1997), but the story, action, and especially Cara Delevingne's acting left much to be desired.
1. Suicide Squad (2016)
At the top of our list is one of the most anticipated comic book adaptations, which was supposed to be DC's best movie ever. However, Suicide Squad completely missed the mark with fans and critics.
In the story, the government assembles a team of supervillains to give them a chance at redemption. The squad is sent on a seemingly impossible mission, which they're unlikely to survive.
The trailer promised the audience colorful characters, catchy soundtrack, and mature themes. But what we got instead was a twitchy plot and dull villains; coupled with choppy editing, Suicide Squad was a total flop.