After the midterms, watch which celebrities suddenly remember they were Democrats
Kim Kardashian posted "GOOD MORNING AMERICA" the morning after Democrats swept Congress. The internet opened its screenshot folder.
On Wednesday morning, with Democrats taking control of both chambers after Tuesday's midterms, Kim Kardashian shared a photo captioned "GOOD MORNING AMERICA." As a reaction to a Democratic sweep it was unmistakable. Set against how Kardashian actually spent the last two years, it was also audacious — which is why Matt Bernstein was already in the replies with the record.
The receipts in question are public record. Days before the 2024 presidential election, she posted a heartfelt birthday tribute to Ivanka Trump and caught immediate backlash. On inauguration morning in January 2025, she put a photo of Melania on her Story. The pattern read less as ideology than as proximity to whoever holds the room — which is precisely why the morning-after caption rang the alarm.
Between the Ivanka birthday tribute and the "GOOD MORNING AMERICA" caption lie two years and one changed election result.
Rebranding season is open
Kardashian is the first confirmed case of what comes next: a wave of celebrities quietly rediscovering which party they always supported. The internet is already placing bets on the lineup:
"Now that being red isn't 'trendy' all these celebrities will pretend to be Democrats again"
— a commenter on r/Fauxmoi
And the next reply named the biggest name expected back:
"Oh my god I just realized we're probably gonna see Taylor Swift come crawling back to performative liberalism"
Swift — who endorsed Harris in 2024 and then went quiet through the MAGA-friendly stretch of celebrity culture — is the bellwether here: if even she recalibrates toward the new majority, the season is on for everyone below her on the call sheet.
Why this cycle is different
Celebrity political makeovers are as old as publicists, and the mechanics are usually forgiving — an awards-show speech here, a donation there, and the old era dissolves. The difference now is that the MAGA-curious period was conducted in public, on main, in posts that are still live: the Ivanka tribute, the White House dinners, the Zuckerberg platforming, the Mar-a-Lago-adjacent selfies of half the influencer economy.
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Rebranding against that archive is a different sport. Every celebrity who "always believed" in whatever Tuesday's result rewards will be arguing with their own feed, and accounts like Bernstein's — 4 million followers of receipt-keeping — exist to run the comparison in real time. Kardashian just went first, and the thread is holding the door open for everyone else.
Previously we wrote: Why does it feel like a Pitt kid drops his name every month? Blame California law