‘Peppa Pig’ Baby Reveal Shook the Internet — And It Was Genius Marketing
Despite remaining just a children’s show for a long time, Peppa Pig is now turning into a cultural phenomenon that goes way beyond the TV industry. Here’s why Peppa’s family (or specifically her mother) has now become one of the biggest trends of the year.
It isn’t a rare thing to see social media trends merging with movies or TV series, and Peppa Pig might be one of the best examples.
Launched back in 2004, the show has been regarded as one of the most popular kids TV content ever since, but recently it took to a completely different level, with Peppa and her family members becoming some sort of celebrities on par with Hollywood’s most renowned actors or modern influencers.
Particularly, this was proved in May when Peppa Pig’s new season was released in a movie format, playing in theatres under the title Peppa Meets the Baby Cinema Experience.
‘Peppa Meets the Baby Cinema Experience’ Promo Campaign Was Genius
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Despite the movie (or the new season) coming to theatres only in May, its major plot twist was teased months before, with the show’s creators revealing via the leading characters themselves that Mommy Pig was expecting her third baby that would be due in May.
The series’ fans and big outlets’ reaction was overwhelming, eventually leading to a series of, well, pretty real interviews with Mommy Pig ahead of the film’s premiere on May 30.
The internet first broke when Grazia revealed some behind-the-scenes details from the family’s preparations for a new arrival, publishing an interview with Mommy Pig on May 20 and asking the character about her plans for the future once the baby is there.
“I’m self-employed and working from home, so it’s all quite flexible. There won’t be too much pressure to get back to writing, but it’s what I love to do, so I’ll be posting throughout my journey and providing lots of tips and tricks for all the mummies and daddies out there. Stay tuned and be sure to follow my socials oink!” Mommy Pig revealed, proving that she’s a pretty much trendy mom and some Peppa Pig fans might actually relate to her routine.
On top of that, the media closely followed the character’s journey right until baby Evie’s arrival, reporting the news right away.
“I'm so thrilled Evie is finally here, happy and healthy! I won't say it was an easy birth, because I'm not sure such a thing exists — oink! But it was all worth it once she was snug and safe in my arms, and the family got to meet her properly”, Mommy Pig told People right after Evie’s birth (and the movie’s release) in May.
When Will ‘Peppa Pig’ New Season Arrive on Streaming?
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The show’s latest instalment is currently playing in several theatres across the world, but it’s not yet clear when exactly the new episodes will arrive on Netflix.
However, the chances are that the media will also be quick to report this news too.
